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How to Market and Host a Virtual Event

Introduction

There was a time when hosting virtual events used to sound futuristic, but in this modern era, virtual events have acquired a significant place in the events industry. It has become more like a commonplace now!

With hosting virtual events, businesses have witnessed a massive boom as they’ve found it as a gateway landscape of reaching out to their audiences all across the globe and connecting with them.

The most prominent factors that come under consideration are hosting the virtual events and promoting them with best approaches.

To acquire a stupendous number of participants for your event, the process of hosting, planning and promotion requires the exact attention to detail like an in-person event. However, for virtual events, it requires a specific and subtly different approach than the traditional hosting and marketing approach to generate leads and valuable outcomes.

 

So, here I’ve listed out a few pointers that would help you host and promote your event to make it a huge success!

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  1. Recognize your Target Audience

Before planning or promoting your event, you should always consider your niche. So, before you commence on anything else, it would help you better if you recognize the type of audience that you intend to target for your event.

After you successfully recognize them, you’ll get a better understanding of what platforms to promote your event on for what kind of audience. For instance, if you’re targeting college students, it would be better to promote your event successfully on social media channels or promoting your event on channels where the youngsters are more likely to visit.

  1. Create a Captivating Website

What kind of a website you have reflects the kind of event you’ll be hosting. This is the place where people will come to your page to get to know about the entire spectrum of the event.

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Make your website attractive so that it enthralls the attention of the user and entices people to sign-up by adding some bewitching graphics and concise and informative clips of the keynote speakers, leaders, advocators, or performers.

Design your website in a way that doesn’t confuse your user and keep it simple by adding relevant pictures, videos, and other media files so they don’t need to hop from one resource to another to find the right thing.

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Having all the essential information about the event on your event page is a good practice. You must include:

  • Date and time of the event
  • Sign-up link
  • Entire agenda of the event
  • Sponsor information
  • Speaker bios
  • Sponsor information
  1. Choosing the Right Virtual Event Platform

When it comes to choosing the right platform, what do you think would be the best option for you? What aspects would you like to consider for this?

Firstly, recognize your needs, and based on that, lookout for a software that you think would work the best for you. From a plethora of virtual event softwares, choosing the right one for you could be one of your toughest decisions to make.

Well, not every platform is developed to host all kinds of events like Airmeet does. Having been considered as a one-stop solution for hosting all kinds of events, Airmeet is an all-in-one platform that helps you host highly interactive and engaging virtual events while giving you a perfect virtual experience.

  1. Offer Irresistible Offers to Audience

Create your event with an aim of what somebody can expect from signing up for your event in return? If you give them an irresistible offer, for instance, promising them a massive scope of social networking or providing them with some insightful resource kits, such as, ebooks, podcasts, and much more, you will be able to attract genuine attendees of your niche.

  1. Thrive in Email Marketing
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While people are so focused on doing aggressive promotions on social media, they’ve almost forgotten that emails still do exist. Email marketing is an evergreen approach as it is an effective strategy for all kinds of businesses to generate leads and nurture prospects.

Sending email newsletters to your existing curated list to keep your subscribers updated about upcoming events. Make sure that you don’t swamp their inboxes with your mails, do push out mails that make relevance to the upcoming events, latest updates, and post-event feedback.

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  1. Boost Search Potential

You usually use keywords to rank your website or published content with search engines. Using a keyword planner like Google Keyword Planner would help you discover what relevant words are being searched by the people mostly and insert them in your content to boost your search potential on search engines.

  1. Public Relations
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Having a sturdy PR value is one of the most prominent assets of a company. With your strong PR image, you can create an influential impact of your event by highlighting every worthy event such as – significant speakers, or personalities featuring at the event.

Below are more good practices of leveraging your PR image.

  • Personalized Website/Page: It would create worth of your event if you build a customized page or website for your event and beautify it with creative content and eye-catching graphics.
  • Email Campaigns: When it comes to the evergreen effectual strategy, emails have proven to be the best resource. An ideal email plan would include event information, sign-up emails, thank you emails, or survey feedback mails.
  • Embed Link in your Mails: While you push out emails every day, it would help you better if you add the link to your upcoming events in the email signature.
  1. Request Promotions from your Speakers
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Since you’ve bagged the best speakers so far, it’s the time that you ask them to do self-promotion of your event. In such a scenario, there are high chances that many of your speakers will promote themselves which will automatically promote your event as well, but for this, giving them a subtle nudge would work for you.

  1. Social Media Links

Social media has proven its dominance in various successful marketing plans. You can use it for promoting your event by adding the links to the events on your various social media accounts as it would help you drive a good amount of traffic to your website and will help you build a strong social media presence.

  1. Keep Promoting your Event Constantly

A successful promotion plan is incomplete without consistency. When you have a perfect plan in your hand, make sure you don’t drop off in between, and keep your audience connected and engaged.

This will help you keep your registrants updated about essentials of your event and there are fewer chances of them ditching you at the last moment by not showing up as an attendee on the event day.

 Conclusion

Best practices and processes are not just a limit when it comes to marketing. So tending to think out of the box gives an oomph to your marketing plan and ultimately helps you meet your marketing goals.

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